The Buick Royaum is a vehicle that is built by General Motors’ Australian affiliate, Holden. It is available for sale in the Chinese market. The vehicle is based on two Holden models, the Caprice and the Statesman. The Buick Royaum is a rear wheel drive automobile that is power either with a 3.6 liter V6 Configuration or a 2.8 liter V6 Configuration. The car is priced for less than 400,000 yuan, which is the United States equivalent of $48,326. The Buick Royaum was designed to compete with the A6 vehicles of Audi. The Buick Royaum is also meant to fill a gap of high end luxury models in the Chinese market. The design of the Buick Royaum is meant to appeal to wealthy individuals who are looking to show off their wealth in an understated and conservative, rather than flashy way.
General Motors hopes that by repackaging automobiles made by GM Daewoo Auto & Technology and Holden, they will be able to introduce new car models in to the Chinese market at a faster pace. They also hope it will help them enhance their current brands.
The Buick Royaum has been on sale since the first half of 2005.