The American carmaker Chrysler has been independently producing cars since the year 1925. Between the years of 1998 and 2007, Chrysler alongside its subsidiaries was part of the German company DaimlerChrysler AG after merging in the year 1998 with Daimler Benz. Before that, Chrysler was known for trading under the C symbol on the New York Stock Exchange. In America today, its domestic operations are referred to as the Chrysler Group. Chrysler automobiles are sometimes referred to as Mopar, which is also the name of its parts operation.
In May of 2007, DaimlerChrysler announced that it would be selling 80.1 percent of Chrysler Group to Cerberus Capital Management, an American equity firm. After the transaction has been completed, Chrysler will be called Chrysler Holding LLC.
Walter P. Chrysler first established Chrysler on the 6th of June 1925 upon the reorganization of the Maxwell Motor Company. Chrysler had originally been hired to take over the failing Maxwell Chalmers company in the early half of that decade. By the year 1923, the production of Chalmers cars had ceased. The following year, the first Chrysler car was launched to wide acclaim. The new Chrysler was a six cylinder car. It was designed to provide customers with a high standard of quality with a deceptively low price.
In the year 1928, Chrysler would introduce the Plymouth brand for covering the lower priced end of the automobile market. It also introduced a new medium price brand known as the DeSoto. Chrysler then acquired the Dodge Brothers car manufacturing firm; the idea was to acquire a range of different brands in imitation of the General Motors Corporation. This process reached its conclusion in the year 1955 with the introduction of the Imperial brand to the Chrysler Corporation.
Above - The Classy Chrysler 300, many people, the car received a five start government crash test rating.