Lexus is a division of the Japanese auto company the Toyota Motor Corporation and Lexus is the most preferred luxury vehicle. The main markets for Lexus are North American Countries, including Canada and Mexico, the Middle East, Oceania, Latin America and now even countries like India and Pakistan. The Lexus managed to get the award of highest selling luxury car in many countries. Lexus was first unveiled in 1989 and ever since its release it has offered unabridged luxury and Toyotas qualities like reliability and durability with an excellent customer service.
Lexus was also declared the most reliable vehicle of 2007 by the J.D.Power associates. Lexus worked on the motto of “the pursuit of Perfection” and this is how they advertised their brand world wide. Toyota put in a lot of effort for Lexus from its side. One of the examples is Toyota sent out a team of researchers to Laguna Beach in the United States to observe the American lifestyle and their tastes and how they drove the cars and their attitude.
The researches rented a house and lived in the United States to achieve this. When they went back they created the Lexus car and that is why it pleases most of the Americans as it is a reflection of them in the car. It understands their tastes, wants, desires and expectations and meets it all with perfection. This was a smart move by the company. Lexus was one car company which was created after a lot of research which involved a team of 60 qualified Configurationers and al together 24 teams which worked to create this car. Lexus has launched many models as a result of efforts of this team. The Flagship vehicle Ls 400 won many accolades for its design and Configurationering. After that all the models did well and all it needed was the Lexus name attached.
Above - The Lexus IS 250X, only 260 editions of this model will be available.